Risks Involved With Outbound Telemarketing Companies
Outsourced telemarketing has become the buzzword in the business community these days. You will hire an outbound telemarketing company to take care of your outbound telesales. But there are certain risks involved with these outbound telemarketing companies. These risks need to be considered before any company makes a decision on telemarketing outsourcing services. The biggest risk is that the initial price advantage might become a total cost of ownership nightmare. The outbound telemarketing companies provide the call center services for a recurring fee. If this relationship is considered to be long term, the outbound telemarketing concept might turn out in a financial fiasco.
The total money you have to pay to set up your own facility should be paid off in a year or two. On the other hand, you have to keep on paying the outbound telemarketing companies as long as you use their telemarketing services. Outbound telemarketing companies which takes the outsourcing services from a company has to provide training to their staff. Thus the telemarketing company still has to make a number of arrangements to handle the process. Another risk with outbound telemarketing companies is that you have to provide crucial sales related information and your telemarketing lists to the company. In the case of B2B telemarketing, this becomes trickier because a number of trade secrets and copyrighted information has to be shared with outbound telemarketing. It is painfully difficult to ensure that your data remains secure with an outbound telemarketing company. It is simply impossible to ensure that the outbound telemarketing companies destroy the crucial data if you decide to end the relationship. There is a possibility that someone might penetrate the computer systems of these companies and copy the data. Third main risk with outbound telemarketing companies is that it is impossible to exercise any control over telemarketing agents. The agents are hired by the outbound telemarketing companies. Even though the company provides them proper training, it is just impossible to monitor what every calling agent says every time he makes telemarketing calls. Telemarketing personnel are known to adapt shadowy techniques to meet the targets. The result is that someone might say such a thing to the customer which can land the entire company in trouble. If the customer decides to move to FTC or court of law, the condition will become very troublesome. Fourth risk with outbound telemarketing companies is the loss of quality control over the process. Even though the outbound telemarketing companies boast about their comprehensive quality policy, sometimes the policy remains on paper and the real facts become much different. The net result is that marketing quality and subsequently sales sink to the nadir. If you are in the dilemma about starting your own telemarketing wing or outsourcing to outbound telemarketing companies, remember to consider what has just been discussed. |
